15 Dec A recent interview with Intuit Small Business Blog
If you’re not familiar with it, the Intuit Small Business Blog is a great resource for small business owners looking for pragmatic advice on marketing, cash flow, employee management and other topics. Rachel Hartman interviewed me for a piece on measurement. Here’s a quick blurb, you can follow the link at the bottom to see the full article.
5 Ways to Make Sure Your Marketing Efforts Pay Off
by Rachel Hartmann
You’ve put in hours upon hours spreading the word about your product, but has all your hard work been worth it? Small businesses often commit one of two marketing blunders: They jump from one tactic to another, or they stick way too long to the “tried and true” ads, says Bonnie Harris, principal of Wax Marketing in St. Paul, Minn. Fortunately, you can gauge your success and resolve any problems by accurately measuring the results of your marketing efforts.
Harris offers these five tips for figuring out what’s working, what’s not, and where improvements need to be made:
For the rest of the piece, jump to the Intuit blog here.