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The battle for online attention and engagement is fiercer than ever. Rather than trying to improve this situation with more deep content, too many marketers are contributing to the problem...
In this next installment of our series on major trends in communications for 2022, we’re talking about interactive content as part of a strategy that works in tandem with emotional...
Welcome to the first in a four-part series in which we’ll be exploring major trends in communications for 2022. In this initial installment, we’re examining the concept of emotional marketing,...
People ask me all the time for “great marketing books to buy now.” Because my clients are either business owners or lead marketers in a fast-growing company, great means: An...
WordPress is the best content management system for most website owners these days. It has a huge community with great plugins and themes. There are also tons of WordPress migration...
Continuing our series on major trends in communications in 2022, in this installment we’re discussing ephemeral content and how to harness it for effective marketing. What is Ephemeral Content? Traditionally...
In today’s martech landscape, there are just over 5000 marketing technology companies, dubbed the ‘Martech 5000.’ The categories of martech revolve around five major themes: Advertising & Promotions Content &...
Rapidly changing conditions and recommendations are dramatically impacting the direction of many companies right now and many businesses are still in crisis communications mode. Many businesses, however, are moving past...
Technology is growing and advancing at a rapid rate. Things that we never thought would exist are now part of our daily lives. From the invention of the home computer,...
Customers are human. They are complex and changeable and yearn to feel valued and understood. As marketers, we tend to focus exclusively on demographic characteristics to lump them into groups...