Digital Marketing

Top 8 ideas to improve your brand initiatives through marketing efforts

You have the vision in your mind: what your brand stands for, its personality, what it promises to customers. But despite your best marketing efforts, sometimes brand initiatives don’t quite...

The Top 5 things you need to consider when choosing a font for your site

Making a website font choice for your site can be tricky business. There’s a couple of things you need to know before diving in and selecting a font out of...

Account-based marketing belongs in your marketing plan: Here’s why

The savvy B2B marketer uses a diverse, multi-pronged approach to attract prospects and drive existing clients to purchase again. But one strategy – account-based marketing – outperforms the rest in...

4 Reasons Your Clients Business Online Reputation is as Important as Your Own

A business's online reputation is extremely important, and many business owners understand this. According to a recent study conducted by TripAdvisor, 97% of business owners agree that online reputation management...

4 ways AI can improve your marketing strategy

The future of marketing will be revolutionized by a powerful, nonhuman force: artificial intelligence (AI). Even now, AI and marketing-powered solutions can streamline your marketing efforts and give you an...

4 Infographic Marketing Tips Seasoned Marketers Use

Creating infographics have been one of the most widely used content marketing strategies for the past few years. They are great for grabbing people’s attention, explaining important concepts, and sharing...

8 Marketing Podcasts to Listen to in 2019

As the final year of this decade is well underway, it's pretty awe-inspiring to think back about how our culture - and consequently the marketing industry - has evolved. It...

Vertical video and what you need to know about IGTV

Smartphones have changed the way we socialize and process news, entertainment and advertisements. Vertical video is undoubtedly one of the most effective ways to reach the hyper-stimulated, visually hungry consumers...

5 Key Digital Marketing Trends for 2019 and Beyond

Have you ever found yourself thinking something along the lines of “Marketing has changed more in the past two years than in the previous 50”? Adobe’s Digital Distress Survey 76% of surveyed...

4 Reasons to Rethink Your Influencer Marketing Strategies

If you’ve been reluctant to go beyond dabbling in the influencer marketing game thinking it’s just a fad, think again. Influencer marketing campaigns have been around for several years now,...