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IMC

The secret weapon in any major brand’s arsenal tends to be their influencers and that makes an influencer marketing campaign critical.  These key members of their community are the catalyst for...

Whether you are hoping to update your reading list to include the best 2017 marketing books or your marketing skills could use a little update. Here are our suggestions for the...

Consider this – if you’re in business today, the media is your customer. For communications professionals, the media is often their primary customer. However for everyone, really, the traditional and new...

As I mentioned last week, January is a great time to write a marketing plan.  If you’ve never created a marketing plan before, or if your plan could use a...

As most of you know, I do a lot of work with PRSA, the world’s largest organization of communications professionals. Recently they asked me for some thoughts on integrated marketing...

Hands-free technology promises to change mobile marketing as more and more consumers rapidly come to rely on their mobile devices for everything from booking a table at their favorite restaurant...

Despite the popularity of social media darlings like Instagram and Snapchat, email remains a vital tool for every marketer and behavioral email marketing may be the most powerful of all....

Just last month we learned about the new Facebook branded content policies. Given the growing popularity of branded content, it’s appropriate to look at the impact this change brings to marketers....