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In this next installment of our series on major trends in communications for 2022, we’re talking about interactive content as part of a strategy that works in tandem with emotional...
Welcome to the first in a four-part series in which we’ll be exploring major trends in communications for 2022. In this initial installment, we’re examining the concept of emotional marketing,...
WordPress is the best content management system for most website owners these days. It has a huge community with great plugins and themes. There are also tons of WordPress migration...
Continuing our series on major trends in communications in 2022, in this installment we’re discussing ephemeral content and how to harness it for effective marketing. What is Ephemeral Content? Traditionally...
In today’s martech landscape, there are just over 5000 marketing technology companies, dubbed the ‘Martech 5000.’ The categories of martech revolve around five major themes: Advertising & Promotions Content &...
Customers are human. They are complex and changeable and yearn to feel valued and understood. As marketers, we tend to focus exclusively on demographic characteristics to lump them into groups...
To be a functioning professional in the digital e-commerce environment it’s important to be as present and multi-functional as possible. Mobile apps offer the perfect opportunity for business owners to...
In a time when over 70 million U.S. internet users are using ad-blockers, native advertising is an extremely valuable and effective alternative to traditional ads. Most major brands use it...
You have the vision in your mind: what your brand stands for, its personality, what it promises to customers. But despite your best marketing efforts, sometimes brand initiatives don’t quite...
