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Integrated Marketing

Facebook marketing and advertising have a lot to learn from SEO, and vice versa. When integrated, Facebook and SEO strategies can be a powerful combination, though it might not be...

When it comes to events, a little can go a long, long way. Here are some tips to help you maximize your event promotion budget, no matter how small.  The...

If I told you how to write a marketing plan – from start to finish – in 20 days working just 15 minutes a day, you might not believe me,...

We’re grateful to everyone who read and shared our content here and on the B2Community site in 2017. For those of you who may have missed our top hits this...

Remember the days when virtual reality was just a thing of sci-fi movies? More than just an entertainment item virtual reality and content marketing go hand in hand as part...

From a hot new band, to a boring car company, to every GenZ’s favorite social network, these unconventional marketing campaigns stood out from the crowd.  Life is too short to...

Don’t be afraid to help when it comes to your employees personal brand. Here are some benefits and ways to help them build a stronger reputation both off- and online....

Let engagement drive your influencer marketing strategy By Matthew Steele 8 of the 10 most recognizable “celebrities” for teenagers are YouTube stars. Even if most of these so-called stars are...

A Quick Background to Voice Search Optimization There’s far more to voice search than mere convenience. It’s changing the way people receive information on the Internet, how users search for...

Experiential marketing is a special type of strategy that focuses on the power of an experience. Brands that utilize this type of marketing reap huge rewards as they create loyalty...