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Integrated Marketing

As most of you know, I do a lot of work with PRSA, the world’s largest organization of communications professionals. Recently they asked me for some thoughts on integrated marketing...

How do you really measure integrated marketing? It’s an incredibly¬†challenging aspect of integrated marketing for many different reasons.¬†While multi-channel marketing campaigns typically measure the performance of each channel toward the...

Hands-free technology promises to change mobile marketing as more and more consumers rapidly come to rely on their mobile devices for everything from booking a table at their favorite restaurant...

Last week I was fortunate to attend and speak at PRSA’s International Conference 2016 in Indianapolis. There are so many marketing hacks that as integrators, we use to shorten up...

Influencer marketing has occupied the minds of many digital marketers over the past couple of years. It seems like many people are doing it and even more authors are writing...