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Throwing a shout out to my friend and PR guru Julia Angelen Joy for her new PR Method Guide. A lot of small businesses can’t afford PR retainers right now, and...
Technology is growing and advancing at a rapid rate. Things that we never thought would exist are now part of our daily lives. From the invention of the home computer,...
A clear understanding of your target audience is essential to marketing success. It should shape everything from your brand’s tone and messaging to your content style and distribution. And knowing...
Narratives compel us. They’re familiar. They’re memorable (22 times more memorable than facts, according to one psychologist). So it’s no wonder that in an era of constant digital sharing and...
Trust isn’t easy to come by in today’s marketplace, where most consumers conduct online research before making a purchase. Thought leadership is one of the most worthwhile marketing strategies for...
You have the vision in your mind: what your brand stands for, its personality, what it promises to customers. But despite your best marketing efforts, sometimes brand initiatives don’t quite...
If you’ve been reluctant to go beyond dabbling in the influencer marketing game thinking it’s just a fad, think again. Influencer marketing campaigns have been around for several years now,...
Consider this – if you’re in business today, the media is your customer. For communications professionals, the media is often their primary customer. However for everyone, really, the traditional and new...
Forget what the experts say, press releases still matter As we move into 2017 one thing that’s for sure is someone, somewhere will announce that the press release is dead....