Menu
Customers are human. They are complex and changeable and yearn to feel valued and understood. As marketers, we tend to focus exclusively on demographic characteristics to lump them into groups...
RTB. DMP. DSP. SSP. It might seem like Greek at first, but programmatic marketing and its terminology aren’t all that complex. And this strategy can be one of the most...
A clear understanding of your target audience is essential to marketing success. It should shape everything from your brand’s tone and messaging to your content style and distribution. And knowing...
Narratives compel us. They’re familiar. They’re memorable (22 times more memorable than facts, according to one psychologist). So it’s no wonder that in an era of constant digital sharing and...
To be a functioning professional in the digital e-commerce environment it’s important to be as present and multi-functional as possible. Mobile apps offer the perfect opportunity for business owners to...
Dr. Mik Kersten, CEO of Tasktop, recently published a book titled Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework. In...
You manage a remote team and heard about how Agile increased productivity in the software industry. You’ve seen the fruits an Agile approach and are wondering how to make the...
I came out of the technology industry into marketing. One thing that struck me immediately was the lack of planning that goes on in marketing and communications. In software, if...