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You have the vision in your mind: what your brand stands for, its personality, what it promises to customers. But despite your best marketing efforts, sometimes brand initiatives don’t quite...
When marketing is done, it’s not a matter of randomly coming up with campaigns out of the blue. It requires a strategy that works best when driven by supporting data....
Twitter has been one of the biggest social media platforms for more than half a decade now, which means some of your potential customers are using it. 69 million people...
Livestream Marketing and Your Integrated Marketing Plan Livestream marketing is growing in popularity in all different areas. Sports teams can now broadcast their games across the internet, bands can reach...
Social media may seem pretty cut and dry, but using it to market your brand effectively is no walk in the park. Not only is it difficult to keep up with social...
Hilary Topper, President of HJMT Public Relations and author of Everything You Ever Wanted to Know about Social Media gives us the inside scoop on conducting successful influencer marketing campaigns. Along with...
Google+ is Google’s social networking platform that launched in 2011. As of November 2016 Google+ had 440 million active monthly users. Although it’s sometimes forgotten by marketers there are several ways to boost...
Twitter can be an effective marketing platform when used correctly. Allowing you to easily connect with strangers around the world, it’s the perfect tool for building more leads and creating...
You may wonder whether you should incorporate a social media employee advocacy program into your integrated marketing plan. There are many good reasons to do so – it increases the...