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Social Media

Facebook marketing and advertising have a lot to learn from SEO, and vice versa. When integrated, Facebook and SEO strategies can be a powerful combination, though it might not be...

When it comes to events, a little can go a long, long way. Here are some tips to help you maximize your event promotion budget, no matter how small.  The...

Social media is always evolving and it’s crucial to stay on the cutting edge. You need to know what’s out there, but more importantly, you need to know what works...

Instagram is growing and shows no sign of slowing down. There are currently over 700 million users, a user base more than double that of just two years ago. As...

Integrating Facebook ads into your marketing mix Thinking of Facebook as a silo can lead to failure.  In other words, assuming that all advertising messages, calls-to-action and follow-up activities need to...

Influencer marketing has occupied the minds of many digital marketers over the past couple of years. It seems like many people are doing it and even more authors are writing...

Just last month we learned about the new Facebook branded content policies. Given the growing popularity of branded content, it’s appropriate to look at the impact this change brings to marketers....