15 Jan Check The Big List to Make Sense of Online Marketing Tools
John Lincoln at Marketing Land has done the hard work of reviewing 80 of the hottest tools for SEO, social media and digital analytics. We marketers are absolutely awash in a sea of options (both free and paid) for these aspects of digital marketing. But before you fork over hundreds if not thousands of dollars, you definitely want to check The Big List – and consider further independent research just to be absolutely sure the tool’s a good fit for your needs. The Big List is a great jumping off point, though.
One important aspect of The Big List is it doesn’t include tools that only have a single function. All the tools listed offer a function and analytics, so you can keep track of how effective your efforts are. So while you’ll find options for optimizing your online properties, keeping tabs on your competitors, managing social media and more, each of the options gives you a way to measure your ROI too.
Check out The Big List at Marketing Land and join the discussion by commenting below with some of your must-use tools.