17 Mar OPB’s – Day 4
It’s hard to find a good marketing blog that really focuses on small business. Even though John Moore has worked with some of the biggest brands out there (Starbucks, Whole Foods) his blog Brand Autopsy has a lot of no-nonsense advice and thoughts on a variety of marketing topics relevant to any size business. (Keep in mind I may be biased due to the name…I am the daughter of a pathologist and a former phlebotomist.)
I like in particular how he boils down other folks’ complicated posts – for example his piece on the WOM Grid which I found particularly helpful for social media time management. Go check it out…John also has a couple of books out: Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture