21 Nov Social media tricks your small business needs to try
By Drew Hudson, Grovo.com
This is the first in a series of three blog posts from Drew. Great social media tricks and tips even for the more experienced social media communicators!
Of all the ways to promote your business, social media for many is by far the most nebulous. On top of trying to decide what social platforms to market your company on how can you tell whether your campaigns are successful? At Grovo, an online learning platform that trains people on leading cloud apps, social media tools and Internet trends, we put together the top 10 tips that will help make your social efforts not only more manageable but also more streamlined.
1. Track the Performance of your Tweets
There are many ways to advertise your business, this way has 140 character restrictions. Twitter helps your business build an audience, broadcast your message and send followers to your site. Tracking your tweets’ performance allows you to see how popular your tweets are over time, as well as get information about the people who follow you. To track tweet performance, go to ads.twitter.com and log in. The following video will give you a better understanding of using Twitter’s Analytics, to dive into your Timeline activity, followers influence, good and bad tweets, and more.
2. Host Your Tumblr Blog on Your Own Site
A blog for a company can be an invaluable way to connect to your audience, learn about who they are, and start two-way conversations that humanize your brand. While it’s easy to start a blog, there are tricks and tips that will help you optimize that blog for your business, drive SEO efforts, create shareable content that highlights your expertise and establish a voice for your company.When you set up a Tumblr blog, you are automatically assigned a Tumblr URL where your blog is hosted.
If you’d prefer, you can host your Tumblr blog on a custom domain that you’ve purchased previously. On the Tumblr settings page, select the blog whose domain you wish to change and check off “Use a custom domain name.” Below, type the URL for the domain where you want to host your Tumblr blog. Click “Test your domain” to verify that your settings are correct. Note that you will need to adjust the settings of your hosting provider before your blog appears on the site. Click “Save” below to preserve your changes. Note that this process may take a few days to complete.
3. Promote a Page Post with Facebook Ads
Paying to advertise a Facebook Page post increases the distribution of an important message so that it appears in more News Feeds across Facebook. To promote a page post, select “Page Post Engagement” from the ads creation page. Pick a recent post from the dropdown, or check the box to automatically promote the most recent post and keep your ad up-to-date.
Below, you’ll see what your ad will look like in the “News Feed” and the “Right Column,” but you can “Remove” it from either place. Uncheck the box beneath “Sponsored Stories” if you don’t want stories published about people liking your posts, commenting on your posts, or sharing your posts.
However, leaving Sponsored Stories enabled won’t force you to increase your budget. Under “Advanced Options,” you can add “URL Tags” to make it easier for you to track clicks if you want.
4. Track Your Most Popular LinkedIn Updates
LinkedIn page analytics allow you to keep track of which of your company’s updates are the most popular,and see how your LinkedIn page has grown over time. To access your company’s analytics page, go to your company’s page, then click “Analytics” at the top.Here, you’ll see your company’s most recent updates, with more information about each post to the right. To better understand your LInkedIn Reach, Engagement, Clicks, Likes, COmments, Shares, Range AND More… Grovo’s 1minute LInkedIn Analytics Overview will help:
About the Author
Drew Hudson is a Product Analyst and Writer for Grovo Learning, Inc. specializing in social media, cloud computing, and mobile apps. Since the turn of the decade, he has entrenched himself in the evolution of Web services and digital strategies and is an authority on the business impact of new Internet tools and trends. He writes several tutorial scripts each day, with tips on how to better use the Internet, and is a lead writer for the Grovo Blog. Besides keeping up with what’s going on in the tech world and writing about it, Drew loves music, sports, and exploring the best of everything New York has to offer.