Spinning content the right way

Spinning content the right way

Looking at many of the job postings for writers, I see a lot of people saying that they don’t want ‘spun’ articles. Obviously, the term is being used in a negative context, which I find interesting, because I’ve always looked at it in a more positive way.  Once again, with the evolution of web content we’re seeing one term being used in a variety of ways, which can lead to serious confusion.

I would say that I specialize in spinning content and I don’t look at it as a bad thing. To me, spinning content is taking a step back to see how I can take a common topic or story and add a new perspective to it, or just something else that’s generally new and different. It may be through providing new information, or opinion, or simply by using a different voice.  Spinning content to me is putting that stamp on it – whether it is my own or my clients’. You’ve got to bring SOMETHING new to the table, even when presenting information that is already out there.

This negative context referring to spun content assumes that something already published is simply going to be rewritten using different words.  I don’t feel as though this should ever be a concern as reputable writers should stand by their ability to provide unique content – the kind that won’t lead to issues of intellectual property rights.

It seems we’ll keep seeing these issues of convoluted definitions the more the internet world as we know it continues to evolve.  It is essential to draw the line between them somewhere as people simply will not know which strategies they should be applying to their web content. Depending on the context and definition, spun content may seem like a good idea or a bad idea.

How would you define ‘spun’ or ‘spinning’ content?