Social media has opened up a world of affordable, highly visible advertising. Understanding this world requires a solid grasp on marketing and computer science. Facebook advertising offers more than one form of audience-specific advertising platforms, each of which has its own legal, fiscal and promotional considerations.
1. Custom audience advertising makes your company look big
For as low as $50 per month, Facebook will put your ad onto a viewer’s feed. Facebook advertising charges per impression, or each time the ad shows on a page, so it is important to put the ad on the page of someone who will care about it. The best place to start is with people who are already familiar with your services. Facebook’s custom audience ads let you upload your customer email list, so your ads only show on these people’s feeds. Because the users do not know that you specifically targeted their page, it gives the illusion that you have a successful business and the marketing budget to support it.
2. Lookalike audiences are the next step
After you have your base audience secured, it is time to bring in new customers.