Your biggest marketing resolution for 2013 shouldn't have anything to do with sales, or social media or
content marketing. Your biggest marketing resolution for 2013 should be
stellar customer service. As a marketer, I see my efforts destroyed time and time again by poor customer service. It takes a lot of money to get a new customer, but not a lot to keep them. Yet I'm constantly fighting the fact that the bridge between marketing and customer service is either shaky, or non-existent.
As a marketer, here are several ways to make sure that customer service and marketing are working together well.
