content marketing. Your biggest marketing resolution for 2013 should be stellar customer service. As a marketer, I see my efforts destroyed time and time again by poor customer service. It takes a lot of money to get a new customer, but not a lot to keep them. Yet I'm constantly fighting the fact that the bridge between marketing and customer service is either shaky, or non-existent. As a marketer, here are several ways to make sure that customer service and marketing are working together well.