blog ethics Tag

26 Apr

Posted at 05:11h in Uncategorized by
The topic of plagiarism has crossed my path on a few different occasions recently, and it’s come to my attention that people just seem to think there are different rules when it comes to the Internet. While we all learned how to appropriately source references in public school (in the days before the internet), some have thrown those guidelines out the window. That may be because there’s LOTS of plagiarism on the internet already that makes it appear that content theft is normal; it’s not at all uncommon to see the same content posted in 8 different places without a link or credit to the original writer. I know we covered protecting yourself from how to Stick to the Facts to Avoid Content Plagiarism, but with so much discussion and confusion on the subject, let’s go back to the basics. You want to protect yourself from a lawsuit, and you don’t want to hurt your SEO rankings with too much duplication after all. Guidelines to Avoid Online Plagiarism

13 Apr

Posted at 08:51h in Small Business by

Last week’s post focused on choosing or understanding the two main writing styles you can use for your blog. That post went into incorporating the personal into your business blog – this one will focus on what I like to call topical blogs that have...

06 Apr

Posted at 10:40h in Small Business, Social Media by
By Beth Graddon-Hodgson Once you’ve chosen a focal point for your blog – your vague subject area on what you’ll focus upon, the next step is to start making more specific decisions about the writing style. When writing each blog post you can make them personal or topical – or any combination of the two. In order to get a feel for what might work best for your blog, I’m going to provide you with some basic guidelines about what each of those categories mean. With this post, the focus will be upon personal business blogs. A second related article next week will discuss topical blog posts.

20 Nov

Posted at 11:38h in Small Business by
I'm straying way off course and off schedule in honor of the 7th anniversary of Wax Marketing - today! My biggest lesson? Dealing with the big GWF - the gut wrenching fear that comes with owning a small business. I don't think it's good marketing strategy, or business acumen, or networks that makes or breaks a small business. I think it's the ability to deal with fear. The only thing we have to fear is fear itself, right?So the next time you wake up in the middle of the night worried about that big check you need to cover payroll - or  when half your customers decide your service is a "luxury" they can do without - try these and see if they work. Here's how I've learned to deal with GWF  over the past seven years. I hope you'll add your own fun tips and ways to get around it too!