Writesourcing Tag

11 May

Posted at 04:39h in Uncategorized by
By Beth Graddon- Hodgson You might think that it’s only your actual blog content that is going to get people to stop by and read, but images play a big role, too. They can help make your blog posts appear more professional and attractive, but that’s really only a small portion of their benefits.
Photo from fOTOGLIF
For one thing, the images can drive traffic to your blog. People search for usable photos just about as often as they search for information online. When you post a photo and use your blogging tool to upload it with a title, relevant keywords and a caption, you’re creating another way for people to find you on search engines. This can encourage them to either read your blog content while they’re already found themselves on your site, or give you a link back if they decide to use your image on their own blog or site. (Quick note - I thought this was a great time to try out the Wordpress free photo plugin from Crestock. Works GREAT just search "free photo" in your directory or download it here.  Of course, photo usage needs to be done carefully, or you might find yourself at the losing end of a lawsuit. Not all of the pictures you upload on your blog need to be yours, but these are the guidelines to follow before you put a picture on your post:

13 Apr

Posted at 08:51h in Small Business by

Last week’s post focused on choosing or understanding the two main writing styles you can use for your blog. That post went into incorporating the personal into your business blog – this one will focus on what I like to call topical blogs that have...

23 Mar

Posted at 17:02h in Small Business, Social Media by
When starting a blog for your business the first thing you need is a topic. Obvious, perhaps, though you’d be surprised to learn the number of people who don’t think establishing a topic is essential. There’s a belief that if you just start writing, people will come. That might be true when writing a personal blog, but it doesn’t apply in business. With a business blog, you need to ATTRACT your audience. With a personal blog, you’ve already got people who have a vested interest in what you’ve got to say. Just because you work in a specific industry and have knowledge of your craft doesn’t mean you’ve got a voice that people want to listen to just for the sake of it. You’ve got to give them something to lure them in and keep them coming back. That all begins with picking the right topic.

16 Mar

Posted at 09:31h in Small Business by
[caption id="attachment_1150" align="alignleft" width="150" caption="Beth Graddon-Hodgson"][/caption] After Beth Graddon-Hodgson wrote her last guest post I realized there wasn't much out there in terms of advice for companies wanting to use blogging as a marketing tool outside of SEO. How do ou REALLY use a blog to inject your brand voice into the growing global conversation? I'm very pleased to tell you that Beth has agreed to write a weekly post for the Wax blog on topics concerning just that...how does a business use a blog to their best advantage? I can't wait to learn more. You might wonder about Beth's experience blogging for business...I asked her to tell us a bit about herself. You can also follow Beth on Twitter

16 Feb

Posted at 10:42h in Social Media by
Thank you to professional writer and blogger Beth Graddon-Hodgson for giving us the insider info on how pro bloggers work...and how to pay them. Check out her website or follow Beth on Twitter As many companies jump on the blogging bandwagon, they’re faced with one major dilemma as they wonder “what the heck do we pay these people?” The problem is that there are companies and independent writers who have set standards that go to two extremes – those who accept bottom dollar rates just to get the business, and those who gouge their clients for all that they’re worth. With this in mind, most companies have the wrong idea about reasonable payment.