01 Mar Why my dog adds followers faster than I do
I realized right away that @bartthedog was gaining followers at a much faster rate than @waxgirl333 , my twitter handle. Not to mention the fact that he has more than ten times the number of Facebook fans for his Bart the Dumpster Dog fan page. Neither of us are megastars in the social media stratosphere (yet!) but I thought taking a look at how @bartthedog pays attention to his social media might give you an idea of how he’s added more than 3000 followers in such a short time – with very little effort.
1. Bart has a GREAT back story. Not everyone can say they were rescued starving and frozen from a dumpster on an Indian reservation.
2. Bart has a unique and consistent voice. This is probably because I have anthropomorphized Bart and his brother for the past three years to such an extent that I’m fairly fluent in Dog. His followers call him “cutey” and “sweetie” and “lovey” so I guess it doesn’t matter that he’s over 90 pounds – his voice is crystal clear to them.
3. The dog lover niche, particularly for rescued dogs, is really strong, if not zealous. I told a car dealer once that if he supported his local humane society in a big way he’d have more customers than he could handle and I was right. One woman drove from South Dakota to Minnesota to buy a car from the guy – for helping rescued animals.
4. Bart’s not selling anything. He’s just a friendly guy that sends out tweets about interesting dogs for adoption on petfinder, cool doggy news and stuff he’s been doing lately. He’s also very good at RT’ing information for animal rescue groups, so there’s a certain altruistic side to the boy.
5. Finally, Bart is always positive and never controversial. He doesn’t take sides and has no politics.
I started Bart’s accounts as a way to test some of the programs and apps for Twitter and Facebook, not to grow his profile. Before long he’ll be writing a book and signing pawtographs.